5 Ways to Make Your Blog Stand Out
Write as you speak
Remember that blogs are informal and directly address their target audience. Don't use slang or jargon, but don't be afraid to use down to earth language to address your audience. People like to be spoken to, not at. Imagine you're explaining your chosen topic to a close, well respected friend.
Use I and You
One of the most important things to get right is the tone of your blog. Readers like to be addressed directly, so when you're addressing a certain issue, draw the reader in by asking them questions, answering their questions and generally gearing up your blog to be about your readers rather than about you. Talk about your own experiences and challenges but always come back to them.
Quirky and unique
Think of your favourite blogs, how do they stand out in your mind, what keeps you going back for more? More often than not, it will be their unique take on a topic, a less than run-of-the-mill way of writing, a way of making old ideas seem new and exciting. You're never going to find a topic that hasn't been blogged about before, but it's your unique spin on it that will draw readers in and keep them coming back week after week! Try and think 'out the box'
To make your content varied use guest bloggers. Choose bloggers who can compliment your business, It'll bring more footfall to your website and readers will love it!
Consider Using Humour
Using humour can be a great way to get readers locked into reading. But remember it has to be appropriate to your business model