Articles Published by Jeanette Helen Wilson
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How to write a unique blog
Friday 31 March 2017
Follow our guidelines on how to successfully Blog for business, creating interesting articles your readers can't get enough of.
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5 Ways to Start Your Own Blog
Monday 30 January 2017
It's common knowledge that blogs are an excellent method to share a company's expertise, build additional web traffic, and connect with potential customers. Follow our quick tips to help you get started.
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Why Being Mobile Responsive is Essential for Business
Thursday 21 July 2016
More people own a mobile phone than a toothbrush: Here's why being mobile responsive is essential
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The Priming Effect: Part 1- Make it Work For You
Wednesday 08 June 2016
In Part One we'll discuss what priming is, how powerful it can be in influencing people’s attitudes and behaviours, and how it can also be used to give people a subtle nudge in your direction when it comes to buying online.
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The Psychology of Decisions: Part Two
Monday 21 March 2016
In Part One, we looked at how using a subtle blend of psychology and simple, high-quality content can help to woo potential customers. In Part Two, we’re going to talk about how your website can enable the decision-making process, helping your potential customers on the smooth path to purchase...
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How Humanising Products Can Help Them Sell
Monday 29 February 2016
This article explores the idea of anthropomorphisation, the mental process of perceiving objects as having 'human' qualities. It goes on to discuss how giving your products human-like qualities can increase your sales and the loyalty of your customers.
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What is Behavioural Web Design?
Thursday 28 January 2016
Behavioural Web Design sheds new light on design theory - demonstrating that our decisions are rarely as rational and conscious as we might think.
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Defamiliarising the Familiar
Wednesday 13 January 2016
Making the familiar seem new and unfamiliar is the process of defamiliarisation. This article looks at how marketers can make subtle changes to alter the way people perceive a situation.
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Individual Differences and How they Influence Online Behaviour
Tuesday 06 October 2015
Understanding how human beings work and what makes them tick can have a profound affect on our website’s success. In this article we'll be looking at the four basic personality types, how they're likely to behave online and how we can become more responsive to individual needs.
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Reasons to use Google +
Wednesday 21 January 2015
It’s no secret that harnessing the power of social networks can help to boost your business online. But if you have limited time to spend on social media, which platforms are the best ones to be on?
