Recommended Articles
A selection of our most frequently viewed resources, deemed as particularly valuable or interesting by our staff and community
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How to Deal with Negative Feedback On line
Monday 20 February 2017
Negative feedback online can damage your company’s reputation. Bad new travels fast especially on social media. Follow our tips on how to turn a negative response into a positive outcome for you and your customers
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The Psychology of Decisions - Part One
Monday 14 March 2016
Savvy web designers and copywriters use a subtle blend of psychology and simple, high-quality content to woo their potential customers. In part one, this article explains how.
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What is Behavioural Web Design?
Thursday 28 January 2016
Behavioural Web Design sheds new light on design theory - demonstrating that our decisions are rarely as rational and conscious as we might think.
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Defamiliarising the Familiar
Wednesday 13 January 2016
Making the familiar seem new and unfamiliar is the process of defamiliarisation. This article looks at how marketers can make subtle changes to alter the way people perceive a situation.
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LinkedIn For Business - Create a Polished Profile
Tuesday 20 October 2015
Want to use LinkedIn, but don’t know where to start? We’ll show you how to get to grips with your LinkedIn profile, helping you to present yourself in a polished and professional manner.
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Effective About Us Pages
Thursday 23 July 2015
About Us pages should play an important role in projecting your company at its best. In this article we’ll be covering what makes them successful.
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How to Get More Clicks on Your Website
Wednesday 17 June 2015
Effective websites guide visitors follow a particular path – whether it's buying a product, signing up for a newsletter or joining as a member. This article gives practical guidance on how to achieve effective Calls to Action.
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Simple Steps For Search Engine Optimisation
Monday 01 June 2015
Gain a higher ranking in search engines such as Google by learning theses basic steps to optimise your web presence
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How to Create Effective Online Content
Tuesday 19 May 2015
Practical guidance on how to create effective content for your website pages , headlines and titles, blogs posts and articles.
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The Zen of Successful Business Websites
Thursday 23 April 2015
In this article we’re going to talk you through what makes a successful business website and how to make yours the best it can be: to outstrip your competitors and ensure your products and services are seen by your potential customers.
