Facebook: How to Promote Your Business Online Without Paid Advertising

Martyn Talbot

Published Tue 23 Dec by Martyn Talbot in Marketing More Effectively

In the last year, social media giants Facebook have shifted much of their services for businesses to paid advertising campaigns such as 'Boost your post.' So how can you still promote your business on this powerful social networking platform without shelling out the ££££s?

During 2014, social media giant Facebook has come under fire for charging businesses to boost their posts and get a wider reach. Those who pay for posts to be boosted are promised that their posts will be shown on more newsfeeds and threads than those who do not pay would enjoy. 

So how can you make sure that your business page is more likely to be seen, without shelling out the ££££s? Here are some easy steps to follow to make your business page more likeable and shareable. Remember, it's the people on Facebook that you have to appeal to - not the Facebook algorithms. Any visibility online is always more owing to popularity with people than with search engine robots and algorithms. So getting people to like you and share your posts is really the way to go when it comes to social media.

Fresher and Prosper Facebook home page

  • Make Your Profile Stand Out - There are some basic things you can do to make your Facebook business page stand out. Firstly, use your branding on your cover photo, making sure that it is consistent with the rest of your social media platform profiles, so that your target audience will recognise and identify with you. Secondly, only use professional images, particularly of staff profiles. Don't be tempted to include photos of staff under the influence of alcohol intoxication: this is your chance to show your business as professional and reliable, so taking your social media images early on in the evening is a good idea. Facebook is a social network, yes, but people still expect business pages to have a level of formality. Lastly, make sure that your profile has detailed and up to date contact information, so that potential customers and clients can get in touch with you easily. Include: your phone number, your premises address, your email address and links to your website and other social media profiles
  • Invite Friends to 'Like' Your Page - Many people might feel reluctant to ask friends and family and current contacts to add a 'Like' to their page, but it's a great way of getting started and spreading the word about your products and services. When your associates like your page, they get access to all of your posts. So follow up their likes with some useful tips and advice that will be of genuine value to them...
  • List your events - If you're hosting an open evening, doing some workshops or seminars, hosting a networking event or having special offers, let people know about it! People are much more likely to share things that are useful to others (and everyone loves something that's a bargain, or better still, free!). So giving people some details about your events and offers is a great way to boost your chance of being liked and shared on Facebook
  • Create Links to your Blog - This is a great way to drive traffic to your website, giving potential and existing customers some genuinely useful information that they can share with others too

  • Like Others - Remember that Facebook is a sociable platform, so it is important to socialise with people and be generous with others. Like businesses in your area (but not just for the sake of it... make sure it's something you actually do like!) and offer positive reviews if you've had a good experience there
  • Join some Groups - This is virtual networking; and it's all free, so you can make the most of it! Browse some existing groups in your niche and you can start to connect with others in your field. Then not only will you be able to share ideas and knowledge with them, you'll also have access to potential clients who might be hanging out following these niche groups!

We hope that you've found this article useful. We'd love to hear from you about how your business page is going, so let us know using the comments section below! Got any questions about this, or any other web-related topic? Get in touch using our free ask an expert page.

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