Twitter - How to Increase Your Click-Through Rates

Paul Bullock

Published Tue 09 Dec by Paul Bullock in Marketing More Effectively

This article gives you some practical guidance on how to drive traffic to your website's blog via the popular microblogging platform Twitter

With 500 million users, it’s never been easier to find new followers who are going to be interested in your content.

But how do you make your tweets stand out?

How do you make them interesting enough so that people want to click through?

Simply tweeting the title of your blog post does not guarantee traffic.

You’ve spent all this time writing an excellent blog post with lots of great, helpful guidance for your niche market. So you want to make sure people read it.

‘It’s smarter to find another 10,000 people to consume what you’ve already created as opposed to creating more. Or, in other words, create content 20% of the time. Spend the other 80% of the time promoting what you created’ -  Derek Halpern, Social Triggers

Practical Guidance

1. Keep it Short 

Twitter's not called a microblogging site for nothing. The shorter your tweets are the better. Shorter = higher engagement. This is not the land of the long. Tweets that are under 100 characters get up to 21% more interaction than those that use the whole 140 character allowance. Shorter titles can invoke interest easily. Things that are left unsaid but pique interest are likely to be clicked through to... But being too obscure could be off-putting, so striking a balance between intriguing and confusing is the holy grail of Twitter.

2. Use Quotes from Your Post

A recent study by social media marketing platform Roost found ‘a tweet with a quote is 54% more likely to get retweeted’

A juicy quote that gives readers a taste of the tone and voice and also the useful content of your blog could really help to invite them to click through for more. Quotes that are snappy and self-contained yet don’t ‘sell the whole farm’ are a good way to go. Quotes also have the added extra feature of helping to build your reputation as an expert: putting something into quotation marks somehow seems to give it an instant air of authority.

Your quote should be a nice soundbite to lure readers in. Of course, it should showcase the best of the blog post, yet it should sit nicely within a post that is genuinely helpful and indepth enough for readers who do click through to be rewarded by the acquisition of knowledge. You want them to come away thinking: ‘I’ve really learnt something from that... I’ll read their posts again if I need help on x, y or z.’

3. Harness Hashtags # # #

If, for example, like us, your blog is about blogging and web-related topics, you can piggyback some popular hashtags such as #blogging, #web or #SEO so that your post has the chance of reaching a wider audience. Anyone who follows these trends are more likely to see your posts coming up. Remember, the shorter you keep your tweet, the more space you’ll have for hashtags!

4. Throw Out a Mention

Twitter is, after all, a social networking site as well as a microblogging site. It’s a place where people interact and make new connections. So a bit of goodwill will never go amiss. Give someone in your field a mention and you never know, you might get one back. If you mention a popular blogger in your field using the @ prefix, their readers might notice this and swing by to take a look at your profile. They may even browse your blog, clicking through if you have some catchy tweetey-titles. The person you’ve mentioned might also follow you into the bargain. It’s well worth a try, and by doing this you’re keeping in with the spirit of social networking, where goodwill still rules despite the trolls.

Other people to mention are those who make interesting comments on your blog posts. You could even quote them in your tweet before you put in the link to your post.

5. Be Cheeky : Ask for a Retweet

The etiquette might suggest that asking for a TR is strictly not cricket. But the findings contradict this all the way. Tweets that specifically say at the bottom: ‘RT’ or ‘Retweet’ actually do get shared up to 23 times more than those who don’t ask. So go on, use that cheek.

6. Enhance With Visuals

Human eyes are naturally drawn to images, so including your blog post image on your tweet is going to instantly make it more appealing to your followers.

As long as the image you use is good quality and relates to the topic of your post, your readers are more likely to engage. Images that don’t sell the whole farm, but give a teaser to intrigue readers and inspire them to click through and delve further.

We’ve found that optimising your images so that they fit snugly within the stream positions your image and makes it more likely to appear on feeds. The recommended dimensions are 220px by 440px.

Innocent Drinks use great visuals to capture attention, formatted in the correct way so that it displays properly on the Twitter feed. See also how they address their audience straight away: 'We'd love it if you...' both a friendly greeting and an inviting call to action. 

7. Pose a Question

 Questions are a good way of inviting conversation and interaction with your target audience on Twitter. After all, it’s conversation that fuels social media sites. With a question, you’re directly involving your audience. They’re more likely to engage with you if you address them: people especially like to see the words ‘you’ and ‘your’ in tweets, just as they do in blogs.

1 Comment on Twitter - How to Increase Your Click-Through Rates

  • Left at 08:38 Shakil Omar

    Great tips, thank you

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