What is SEO? And why is it so important for your and your business?

Martin Hansen-Lennox

Published Wed 04 Jun by Martin Hansen-Lennox

This article introduces search engine optimsation and highlights why it is important for your business.

Nurture your web presence and get found online by your current clients and potential customers.

SEO, or Search Engine Optimisation, to give it its proper (and some might say formidable!) title, has long been a buzz-word in the web world.

Its focus is ever-changing, as online trends and search engines evolve. It can feel, to those who are just starting out, or those who don’t have time in their busy schedules to research and keep up to date with new developments, like an impossible minefield.

But we’re here to help you!

So what is SEO?

SEO refers to the activities you carry out online and in the original construction of your website, to help it get found in search engines such as Google, You Tube and Yahoo. Optimisation means making the best of your assets:promoting your products and services through your website, your social media posts and your interaction with others on the web.

Your SEO endeavours strive to link your potential customers to your ‘web estate’ (your website, original articles, blogs, social media profiles and posts). After all, what’s the use of having a great website if nobody can find it? SEO helps your website appear organically in search engines, with a page ranking that is high enough to be spotted by potential customers.

Why is SEO important?

SEO is vital because if you don’t optimise your website in the right way, it will fail to reach your target audience. There is a right way and a wrong way to conduct SEO.

And the goal posts are constantly moving, so what was a go-to strategy last year might not be up-to-scratch this year. It’s an ever-shifting landscape; one that can trip you up if you’re not careful, and send your website hurtling down to the Room 101 of rankings.

The Fresher and Prosper team will be treating you to helpful tips and answering all your SEO queries and quibbles in the weeks and months to come

On Friday, Paul will be highlighting how Google's Hummingbird focuses on content for SEO

But for now, I’ll leave you with this thought...

The best place to start with SEO is to focus on the people who will be visiting and using your website. Making your website a happy place to be is the best start: you’ll get more visitors, more conversions, more positive engagement and ultimately more inbound links... All great for getting search engines to favour you!

What do you think? Has this article raised any questions in your mind? Visit our ask an expert section and tell us about it!

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