Why You Should be Using Google Authorship
Published Mon 09 Jun by Andrea Palmer in Marketing More Effectively
Andrea Palmer talks you through nine compelling reasons to register your content with Google Authorship, from search engine optimsation (SEO) benefits to visibility on social media platforms and beyond...
1. Expert-ise Yourself
Google Authorship highlights and validates your articles and blogs in search results, helping you to build up a reputation as an expert in your field
2. Supersize Your SERPs
Google Authorship helps you to attract followers on Google+, the only social media platform that affects SERPs
3. Boosts and Boasts
Google Authorship boasts excellent click-through rates: great news for website owners like you, boosting your online presence. Get something for nothing!
4. Google Authorship is Free!
I'll leave it at that...
5. Link to Likes
Google Authorship helps readers to find your other articles and blogs easily: if they like one thing you’ve written, they can link to your other work
6. SMO and SEO Rolled into One
Google Authorship helps you to forge a community and foster meaningful interaction with your target audience. Great social media vibes and great for SEO!
7. Straight From the Horse's Mouth
As Google’s own Eric Schmidt says: ‘information tied to verified profiles will be ranked higher than content without such verification’ this in itself is a reason to get on it, now...!
8. Fifteen Minutes of Fame
Google Authorship gives you that ‘Gosh, I’m famous!’ feeling (even if only just for a minute or two...)
9. Chuck Plagiarism out for Good
With Google Authorship, you can really own your original content. Google are clamping down on rogues who just copy and paste articles and still expect the decent SERPs
Are you signed up for Google Authorship? How has it benefitted your business so far? Or are you struggling to see results? Ask our experts a question...
Be The First to Comment on This Item
No comments for this item yet
Why not be the first?