Search Engine Optimisation
Fine tuning your website for better results in Google and other search engines
What is Search Engine Optimisation (SEO)?
The object of SEO is to improve your positioning on the Search Engine Result Pages (SERPs) when people conduct searches relevant to your business, product or service.
As Google is the largest search engine, an effective SEO strategy must include developing a good relationship between your site(s) and Google.
For companies with multiple web properties, SEO is about optimising multiple assets including websites, blogs, forums, social media and videos.
How Will My Company Benefit from Search Engine Optimisation?
We don't need to tell you the difference between being found on the first and second page of Google search results.
But the ultimate aim of search engine optimisation is to deliver maximum return on investment. We use intelligent SEO to do this in 3 ways:
- Position your site highly for searches made with the right words, by the right people, and at the right time
- Position your site highly for searches made by people ready to buy your product or use your service
- Position your site highly for people who are looking for a website just like yours
By optimising multiple web properties like Facebook pages, YouTube accounts, Pintrest boards and Twitter profiles, we aim to dominate the search results when your product or brand is searched for using engines like Google. If you own a unique or distinctive brand name, the effects of this can be quite dramatic
How We Can Help You Improve Your Performance in Google and Other Search Engines
Our full service can help you define clear achievable goals for optimising your web properties and implement steps to make these a reality. For example we can:
- Research your competitive environment and / or produce one-off SEO audits and reports
- Develop a holistic SEO strategy that incorporates all your web properties
- Improve any number of key SEO indicators such as page load speed, navigation structure, authority index and unique content index
- Optimise on page factors such as metatags, page content and website structure and off page factors like inbound links, content marketing, video marketing and viral promotions
- Implement keyword analysis / research and content development relating to your product and industry. Highlight keywords with the most potential for return on investment and the highest ratio of relevance to competitiveness
- Conduct organic search strategy and provide consultation
- Carry out technical website audits and implement changes
- Train you to implement the strategy yourself, or implement the strategy for you and report back
Any of these services can be included as part of a service package and most are also available on a stand-alone basis. Please see below for a list of services that include or focus on search engine optimisation..
Enquire / More Information
For more information please contact Andrea or Paul on 0115 8088303 or message us via the website.
Our office is open 10am - 6pm Monday to Thursday and 10am - 2pm on Friday.
Items Tagged with 'Search Engine Optimisation'
News Items Tagged With Search Engine Optimisation
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Site Pro News Reveals SEO Secrets
Thursday 13 October 2016
Site pro news gives insight about some SEO trends that every business owner needs to consider.
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Unscrupulous SEO companies - How to Avoid Them
Wednesday 06 July 2016
Unscrupulous SEO companies can easily mislead business owners into thinking that SEO is a mysterious code which only they know how to crack.
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New LocalPI Websites Rolling Out for RIDING
Saturday 10 October 2015
Over a year in development, the new LocalPI websites are finally being rolled out
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January Sale 2014
Wednesday 31 December 2014
Our January Sale gives sole traders and micro-business in Nottinghamshire 50% discount across all our website packages - offer ends 31st Jan 2015
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New Google Algorithm to Penalise Pirate Music Sites
Monday 27 October 2014
Google's senior copyright counsel Katherine Oyama has announced a new algorithm which will effectively penalise pirate websites.
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SEO plugin for wordpress websites contains flaws that leads to serious vulnerabilities
Tuesday 03 June 2014
WordPress users of the popular 'All in One SEO Pack' plug-in are at risk of compromise if their developers fail to upgrade to the newly released version that fixes the problem.
Articles Tagged With Search Engine Optimisation
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LinkedIn for Leads: How to Use LinkedIn to Generate More Business
Tuesday 16 December 2014
This article shows you why LinkedIn is still growing in popularity and why it should be at the forefront of your business' online marketing campaign
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Free Yourself from SEO Bad Habits
Tuesday 25 November 2014
Need a boost for your business' search engine optimisation strategy? This article helps you kick out any SEO bad habits and prosper online
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Online Press Releases: Share Your News
Tuesday 18 November 2014
Following on from our recent articles about how traditional press releases can benefit your business, our copywriter Jeanette Helen Wilson discusses the plus points of publishing your press release online.
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Popular Website Feature can be a Usability and SEO Nightmare
Tuesday 26 August 2014
Carousels, or 'rotating offers' - popular on many websites - can damage both usability and search engine optimisation if not implemented correctly
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The Best Keywords for Your Site in 2014
Tuesday 05 August 2014
How to rank highly for your chosen keywords in 2014? Martyn Talbot guides you through the tricky terrain of SEO as it stands today.
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Keyword Research: Why Do It?
Tuesday 29 July 2014
F&P’s Martyn Talbot talks us through the tricky terrain of keyword research and why it’s so important for SEO in today’s increasingly competitive web-world
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5 Ways to Inject Personality into Your Blog
Tuesday 15 July 2014
Shows you how you can make sure your blog stands out from the crowd, with your own unique voice to reach your target audience
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Why You Should be Using Google Authorship
Monday 09 June 2014
Andrea Palmer talks you through nine compelling reasons to register your content with Google Authorship, from search engine optimsation (SEO) benefits to visibility on social media platforms and beyond...
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Why the Hummingbird Update is Music to Content Creators' Ears
Friday 06 June 2014
This article highlights the implications of Google's Hummingbird update for all website owners and developers, particularly focusing on the ever-increasing importance of original content
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What is SEO? And why is it so important for your and your business?
Wednesday 04 June 2014
This article introduces search engine optimsation and highlights why it is important for your business.
Team Members Tagged With Search Engine Optimisation
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Sales, Creative & Media Andrea Palmer
Andrea is a renowned commercial photographer with experience in creative and media disciplines. She advises clients on creative strategy, from home page optimisation and effective imagery to social media profiles and branding. -
SEO, CMS & Systems Development Martyn Talbot
Martyn provides our clients with practical research and information pertaining to marketing, SEO and keyword analysis. He uses Microsoft's MVC to create efficient, flexible and user-friendly web apps. He also finds time to provide technical support in plain English. -
Training, Design & Development Paul Bullock
Paul gets his hands dirty with mobile development and front-end technologies such as javascript, CSS3 and HTML5. He regularly shares his expertise in seminars and workshops with clients, business owners and website managers.
Ask an Expert Questions Tagged With Search Engine Optimisation
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do you change your approach to sep according to the ever-changing attitudes of google?
Asked by andreas vogt Mon 06 Oct. 533 responses. Last updated by zahed bee today at 12:26.
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should you keep repeating key words in your web content?
Asked by samantha culshaw-robinson Thu 25 Sep. 89 responses. Last updated by Taro Yamada today at 04:35.
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I am running my own business and want to start a blog but where do I start?
Asked by Ben Gilbert Tue 26 Aug. 15 responses. Last updated by jhon set today at 12:17.
Events Tagged With Search Engine Optimisation
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Mix business with pleasure! Join our team for informal and friendly web advice sessions at quality public houses throughout Nottingham city centre.
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Learn how to use off page factors to improve your ranking in search engines such as Google, Bing & Yahoo.
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An introduction into goal driven blogging and how to choose the best platform according to your budget and resources.
Services Tagged With Search Engine Optimisation
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Social Media Strategy
Harness the power of free traffic, leads and potential conversions to your website with a social media strategy targeted to your niche market. -
Social Media Profile Set Up & Branding
Branded, professional looking social media profiles across platforms for your business or organisation. Build recognition amongst your target audience. -
Existing Store Optimisation
Our team can help you optimise your existing ecommerce store by improving your rankings in search engines, whilst simultaneously increasing enquiries, conversion rates and volume per purchase.