Social Media Strategy
Harnessing the power of social media to promote your company and meet business objectives
What is Social Media?
Social media platforms are low-cost tools combining technology and social interaction with the use of words and pictures. They are typically web / mobile based.
With the introduction of platforms such as Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube, it’s clear social media has revolutionised how businesses interact with their target audience.
Since the launch of free social media platforms, digital conversations have exploded. We humans enjoy engaging in conversation, sharing our experiences and voicing our opinions. So it makes perfect sense to take advantage of this for your business.
How Will My Company Benefit from an Effective Social Media Strategy?
Social media is seen by some as a "touchy-feely" marketing gimmick that produces sparse results, if any.
That is understandable, but this is NOT the case if it is implemented correctly and consistently over time. An effective social media strategy ensures that all your social media activity works together to provide a healthy return on investment.
Depending on the size of your company and brand, you can expect a well executed strategy to provide concrete marketing results such as:
- Viral promotion of videos, promotions and other content
- Cost effective customer service
- Providing an human face for your web presence - proven to boost enquiries, sales and order value
- A platform to demonstrate your knowledge and expertise whilst building valuable leads
- An effective way to mitigate risk from difficult and / or vocal customers
- Cost effective market research, with higher accuracy levels than traditional methods
- Winning over brand advocates and encouraging them to spread your message
- Significant word-of-mouth benefit from encouraging users to simply talk about your brand, product or service
And yes, it does provide touchy-feely benefits too. These are manifold and include:
- Because of its informality and human touch, social media can be an effective way to spread your message in a world cluttered with advertisements and PR
- An opportunity to engage in meaningful conversation with existing clients, potential clients and other target audiences
If you have an internal blog (built within your website), using social media platforms can really boost your reach – post out regular updates on social media platforms and your followers will come to expect this free, informative advice. In time, this will generate more valuable inbound links to your website.
How We Use Social Media to Help You Achieve Your Goals
Our extensive online marketing expertise means we can help you with the following:
- Advice on which social media platforms are best suited to your business
- Devising a bespoke social media marketing strategy – which you and your staff can easily follow
- Planning of your social media diary – on-going strategy for months in advance
- Effective, measurable results from your social media marketing plan
- Tracking your social media progress – we can show you how to use analytics
- Creating impressive, professional profile portraits for you and your staff- this is proven to generate more engagement
- Setting up and branding your social media platforms to consistently match your company brand
Whether you require a review or a bespoke plan, talk to us today to find more on how we can help you to elevate your social media presence.
Enquire / More Information
For more information please contact Andrea or Paul on 0115 8088303 or message us via the website.
Our office is open 10am - 6pm Monday to Thursday and 10am - 2pm on Friday.
Items Tagged with 'Social Media Strategy'
Articles Tagged With Social Media Strategy
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Using MailChimp to Promote Your Business
Tuesday 10 February 2015
Email marketing remains a powerful tool for promoting your business online, read this article on how MailChimp can be used to develop a successful campaign.
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Facebook: How to Promote Your Business Online Without Paid Advertising
Tuesday 23 December 2014
In the last year, social media giants Facebook have shifted much of their services for businesses to paid advertising campaigns such as 'Boost your post.' So how can you still promote your business on this powerful social networking platform without shelling out the ££££s?
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LinkedIn for Leads: How to Use LinkedIn to Generate More Business
Tuesday 16 December 2014
This article shows you why LinkedIn is still growing in popularity and why it should be at the forefront of your business' online marketing campaign
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Twitter - How to Increase Your Click-Through Rates
Tuesday 09 December 2014
This article gives you some practical guidance on how to drive traffic to your website's blog via the popular microblogging platform Twitter
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Why is Social Media Good for Business?
Tuesday 02 December 2014
Social media is a place where friends, families and colleagues connect, and increasingly, for people to engage with businesses and organisations.
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Online Press Releases: Share Your News
Tuesday 18 November 2014
Following on from our recent articles about how traditional press releases can benefit your business, our copywriter Jeanette Helen Wilson discusses the plus points of publishing your press release online.
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How Helping Others Can Help Your Business Grow
Tuesday 21 October 2014
With sales spiel more and more out of fashion, how can you grow your business and sell your products without being pushy? This article shows you how...
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Get the Attention You Deserve With Your Profile Photographs
Tuesday 09 September 2014
This article gives practical tips about why you need good profile photographs on your website, and how it can enhance your public profile
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Why Your Website Needs a Content Strategy
Thursday 19 June 2014
This article details the importance of having a content strategy that is an effective marketing tool, and how to harness the power of social media to get people reading your articles and blogs
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How to Design Your Website With Individual Differences in Mind
Friday 13 June 2014
This article looks at different personality types in your target audience, and tells you what you can incorporate in your website design to cater to their individual needs
Ask an Expert Questions Tagged With Social Media Strategy
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Events Tagged With Social Media Strategy
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Learn practical and useful ideas on how to create content that is shareable and potentially contagious.
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Mix business with pleasure! Join our team for informal and friendly web advice sessions at quality public houses throughout Nottingham city centre.
Services Tagged With Social Media Strategy
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Social Media Strategy
Harness the power of free traffic, leads and potential conversions to your website with a social media strategy targeted to your niche market. -
Social Media Profile Set Up & Branding
Branded, professional looking social media profiles across platforms for your business or organisation. Build recognition amongst your target audience.