Web Research and Strategy
Analysing your environment and competitors to maximise your competitive advantage
What Is Web Research and Strategy?
A successful business is based on a clear understanding of your target market - who they are, what motivates them, and how they can be reached online.
It is also important to understand your industry and competitive environment. How do your competitors interact with their customers? What are their objectives? What are they doing well? And are there any areas for improvement?
The answers to these questions provide valuable insight into ways your offer can be differentiated to win the hearts and minds of your target audience.
How Will My Company Benefit from Web Research and Strategy?
Knowledge is power. Armed with key information about your customers and competitors, your position is strong and we can take intelligent, informed action to advance your company's objectives to:
- Generate sales or otherwise make your business / website more profitable
- Get a better ranking in Google
- Offer your customers a better deal
- Deliver a product or service that is superior to your competitors'
- Enhance / expand range of your product / service
We Help You Master Your Competitive Environment
Our full reporting and service offering can help you better understand the environment in which you operate and define clear achievable goals to drive your web presence forward. Most strategic and research work is bespoke - we typically provide services such as:
- Strategic assessment of position within the competitive marketplace
- Ideas, guidance and recommendations on achieving your goals
- Step by step actionable plans - how to get 'there' from 'here'.
- Development and implementation of Key Performance Indicators and SMART targets
Any of these services can be included as part of a service package and most are also available as stand-alone services. Please see below for a list of services that include or focus on web research and strategy.
Enquire / More Information
For more information please contact Andrea or Paul on 0115 8088303 or message us via the website.
Our office is open 10am - 6pm Monday to Thursday and 10am - 2pm on Friday.
Items Tagged with 'Web Research and Strategy'
News Items Tagged With Web Research and Strategy
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Outsmarting Your Competitors Online: F & P's New Seminar
Thursday 23 October 2014
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Bash Bug a Bigger Threat than Heartbleed, Experts Warn
Monday 29 September 2014
Linux software users have been warned that a bug, if left unchecked, could see hackers taking over their operating system.
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Web Wednesday Seminar on The Art of Viral Content
Thursday 25 September 2014
Fresher & Prosper continue their free Web Wednesday seminars with the third seminar in the series entitled 'The Art of Viral Content' .
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Robots to Oust Humans in the Job Market?
Monday 11 August 2014
A new study by Pew Research looks at the near-future predictions for how artificial intelligence will shape our working lives by 2025
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Apple Seek Further Damages from Samsung Over Patent Infringements
Saturday 24 May 2014
After a jury awarded Apple $119m (£71m) in damages from Samsung following patent wars, Apple remain unsatisfied, demanding more cash and requesting a retrial.
Articles Tagged With Web Research and Strategy
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Free Yourself from SEO Bad Habits
Tuesday 25 November 2014
Need a boost for your business' search engine optimisation strategy? This article helps you kick out any SEO bad habits and prosper online
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How to Sidestep Banner Blindness
Tuesday 11 November 2014
Numerous studies have shown that online users are 'blind' to advertisements, so how can you engage your users without using ads?
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How Helping Others Can Help Your Business Grow
Tuesday 21 October 2014
With sales spiel more and more out of fashion, how can you grow your business and sell your products without being pushy? This article shows you how...
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Can a Multilingual Website Benefit Your Business?
Tuesday 23 September 2014
This article gives clear examples of how multilingual websites work for businesses online, and gives readers practical guidance on how to optimise their website for multinational users.
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Choosing Colours to Achieve Your Website Goals
Tuesday 02 September 2014
This article shows you how to attract your target audience and direct them to your calls to action, using effective branding and colour consistency.
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Boost Sales with an Optimised Shopping Cart
Tuesday 12 August 2014
E-commerce is a growing online phenomenon showing no signs of slowing down. What seems like a simple linear process to the checkout to purchase items is actually full of user experience pitfalls - avoid the those pitfalls.
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The Best Keywords for Your Site in 2014
Tuesday 05 August 2014
How to rank highly for your chosen keywords in 2014? Martyn Talbot guides you through the tricky terrain of SEO as it stands today.
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Keyword Research: Why Do It?
Tuesday 29 July 2014
F&P’s Martyn Talbot talks us through the tricky terrain of keyword research and why it’s so important for SEO in today’s increasingly competitive web-world
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5 Tips to Get Your Blog Kick-Started
Tuesday 08 July 2014
This article shows you how to get started blogging to promote your business or organisation, from initial research to hitting the 'Publish' button...
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7 Ways to Deal With Negative Online Feedback
Monday 16 June 2014
This article shows you how to can turn negative online feedback from customers into an opportunity to impress
Ask an Expert Questions Tagged With Web Research and Strategy
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Events Tagged With Web Research and Strategy
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This informative seminar will give you useful tips on how to research and outsmart your competitors on line.
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This informative seminar looks at the characteristics of a successful website and gives you clear examples on how to implement these on your own website.
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Free one to one session to answer any questions you have on our blogging for business seminar.
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Mix business with pleasure! Join our team for informal and friendly web advice sessions at quality public houses throughout Nottingham city centre.