Web Research and Strategy

Analysing your environment and competitors to maximise your competitive advantage

What Is Web Research and Strategy?

A successful business is based on a clear understanding of your target market - who they are, what motivates them, and how they can be reached online.

It is also important to understand your industry and competitive environment. How do your competitors interact with their customers? What are their objectives? What are they doing well? And are there any areas for improvement?

The answers to these questions provide valuable insight into ways your offer can be differentiated to win the hearts and minds of your target audience.

How Will My Company Benefit from Web Research and Strategy?

Knowledge is power. Armed with key information about your customers and competitors, your position is strong and we can take intelligent, informed action to advance your company's objectives to:

Generate sales or otherwise make your business / website more profitable
Get a better ranking in Google
Offer your customers a better deal
Deliver a product or service that is superior to your competitors'
Enhance / expand range of your product / service

We Help You Master Your Competitive Environment

Our full reporting and service offering can help you better understand the environment in which you operate and define clear achievable goals to drive your web presence forward. Most strategic and research work is bespoke - we typically provide services such as:

Strategic assessment of position within the competitive marketplace
Ideas, guidance and recommendations on achieving your goals
Step by step actionable plans - how to get 'there' from 'here'.
Development and implementation of Key Performance Indicators and SMART targets

Any of these services can be included as part of a service package and most are also available as stand-alone services. Please see below for a list of services that include or focus on web research and strategy.