Facebook World Cup Mania
The World Cup is without doubt one of the largest, if not the largest sporting event in the world. It would seem that everyone loves footie at this level. This has been reflected in the world of social media with Facebook. The social media giant has recorded over 1 Billion interactions (posts, comments, and likes) about the sports event. This makes the 2014 World Cup the most talked about event on Facebook ever! And that's not just the most talked about sporting event. It's the most talked about event full stop. To give you some perspective on this: the World Cup drew more interactions than the Super Bowl (I know, who but Americans care about that?), the Oscars and the winter Olympics put together.
Which single match has had the highest number of interactions overall? The opener between Brazil and Croatia.
The next time you're on Facebook writing or liking a post on the World Cup, bear in mind you're taking part in the biggest ongoing conversation in online history.