Riding Ltd
Commercial & Private Investigations

Summary

F&P have worked closely with Riding Ltd for over 7 years and have had the pleasure of seeing the company blossom from a successful local detective agency into the UK's largest private investigator group.

Distinct Websites - Consistent Look + Feel

Riding's management understood the power of the internet from the beginning, and it's importance in doing business in today's climate. Their LocalPI brand currently has over 150 websites, each dedicated to a major UK city in which they operate.

Each city's website is unique - colour, wording, content, testimonials and local articles differentiate websites - keeping them highly relevant / targeted to the local population, and ranking highly in the eyes of Uncle Google. F&P have used consistent branding and developed specialised website content to ensure that each of the 164 websites promote the same benefits and have the same look and feel.

Strong Local Web Presence

Each of the 3 brands have a strong web presence in the areas they serve, most having Facebook, Twitter and other social media accounts.

See the LocalPI website for more details.

Unique Online Portal

Behind the scenes a bespoke internet portal underlies each branch's business processes and administration. Agents can login from anywhere in the country to see their latest job details and upload photos, reports, video footage and more. Clients can login to view evidence, senior management reports and request further work. They can also view the current location, history and replay of any vehicle tracking devices involved in the case.

Web Based Admin Drives Sales

A database of sales contacts allows dedicated commercial and private sales teams to co-ordinate and implement complex and highly successful sales programmes to raise awareness of the brand and industry within the UK.

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Jon Riding
Senior Partner, Riding Ltd.

"Since working with F&P we have expanded our business to over 150 cities and been able to provide over 30 new positions within the company. In the last 7 years enquires have increased by well over 1000%, so we're very satisfied with our return on investment.

After first discussing our needs with Martin we felt safe in their hands. Since day one, work has always been carried out to the highest standard. The team are flexible and responsive and we work very closely with them on a regular basis.

As the company grows, time becomes increasingly valuable -but we make a point of meeting regularly with F&P at least once a week. Together we develop ideas, review our performance and develop our web presence in many ways.

One major factor in our success has been our sales and administration portal. This lets us manage enquiries, jobs, clients, agents and sales from all around the country in one place. Together we have developed a bespoke system that efficiently monitors progress on jobs, agent activity and even the performance of our staff.

My personal background is sales, and with the technical know-how of F&P we have developed our portal as one lean, mean sales machine. I'm very pleased! Having the support of the Fresher & Prosper team has been a great asset to our company, providing us with tailored strategies that really work."

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