Existing Store Optimisation

Priced per Project

Our team can help you optimise your existing ecommerce store by improving your rankings in search engines, whilst simultaneously increasing enquiries, conversion rates and volume per purchase.

Here are just some of the ways we can optimise your E-commerce site

  • A home page that is designed to entice customers into your site: For E-commerce sites in particular, the home page is a shop window display that should be dressed beautifully and lead customers to the right product for them
  • A design and layout that is easy to navigate and clearly laid out: Shoppers should be able to locate any items they want quickly
    and with ease
  • Effective calls to action: that are not cluttered are prominent on the page and guide customers forward gracefully to the check out
  • Progress bars that clearly show how many steps are required in the purchasing process so customers don't become bored or
    frustrated and pull out at the last step
  • High quality photos that can be enlarged to show products in detail
  • Shopping carts that are editable so customers do not have to go back to the start and begin the whole process again if they want to make alterations
  • Thumbnails of purchases to show customers which items they already have in their cart
  • Prominent information such as customer services policy, procedures and FAQs that are easily accessible. This gives a website integrity, which is vital with so many scare stories around about internet security
  • Customer contact forms that are easy to use. Most customers want to know they can reach someone if there is a problem. This also gives a website that much needed integrity
  • Up-selling and cross promotion using customer data management. Suggesting other products that reflect the customer's previous shopping habits and rewarding loyalty can increase conversion rates dramatically
  • Letting customers know just how secure your site is ! Nothing inspires trust more than recognizable visible security icon. Ensuring they are on every page of the checkout process saves customers getting cold feet
  • Various payment options: Providing PayPal™ and similar services in addition to credit and debit options gives customers the extra choices they need

Enquire / More Information

Paul Bullock Andrea Palmer

For more information please contact Andrea or Paul on 0115 8088303 or message us via the website.

Our office is open 10am - 6pm Monday to Thursday and 10am - 2pm on Friday.

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Standard Hill

Nottingham Web Development